Not open-ended advisory. Not a temporary executive seat.
Commercial Reset is a defined 30–90 day intervention for companies where growth has stalled, commercial ownership is unclear, or the current model no longer matches the next phase of the business.
It identifies what is structurally blocking performance, redesigns commercial focus and execution ownership, and leaves the board and CEO with a visible 30/60/90-day plan and a defined handoff path.
Structural diagnosis
A precise account of what is structurally blocking commercial performance and why effort alone has not fixed it.
Rebuilt execution model
Commercial focus, ownership, and accountability redesigned for the company’s next phase.
30/60/90
day plan
A prioritized, board-visible roadmap with clear actions, owners, and working cadence.
Designed exit path
A clear handoff into internal ownership, permanent leadership, or transitional support.
Why this works in practice
Commercial Reset is built on hands-on experience in situations where growth, ownership, and execution no longer align. The work is shaped by building and commercializing international consumer and platform businesses, working with boards, CEOs, and investors at inflection points where commercial direction and accountability had to be reset fast.
OPERATOR-LED
EXPERIENCE
Over 20 years building and commercializing international consumer and platform businesses across gaming, loyalty, fintech, partnerships, and digital growth models.
BOARD AND INVESTOR
CONTEXT
Hands-on work with boards, CEOs, and investors when growth slows, ownership becomes unclear, or the business has outgrown its current commercial model.
COMMERCIALIZATION
OUTCOMES
Experience involving Williams F1, Coca-Cola, Pringles, Flying Blue, and Etihad Guest. Selected outcomes include cash-flow positive within 6 months, expansion to 180 countries.
Let’s discuss
whether
this fits
If you have a portfolio company where growth has stalled and commercial accountability is unclear, we would welcome a 20-minute conversation to discuss whether a Commercial Reset would be the right intervention.